The Self-Employment Society™

Here's what's inside.


The Self-Employment Society™: Foundations

Ten lessons across all three pillars.

Pillar 1: A Product or Service

Five lessons on finding a skill you already have and turning it into something people can buy. You don't have to learn anything new. The work here is finding it.

  • The six places to look, including the one almost nobody thinks to check
  • The three questions that turn a list of maybes into one decision
  • What's actually changing hands in every purchase, from a T-shirt to a $20,000 coaching package
  • The sentence that answers "so what do you do?" in a way that could spark a sale
  • The three places to look when you have no idea what to charge
  • The five ingredients of a compelling offer
  • Why you don't need a website, and what to use instead

Pillar 2: A Way to Get Paid

Two lessons on delivering the result and collecting the money, built to run while you're at work for those who still have the day job, or with limited energy for those of you still recovering. This is the part that keeps a business from eating the little time you have.

  • How to map what a customer goes through with you, start to finish
  • The two questions that set the quality bar at every step
  • Three questions to ask at each step that tell you exactly what to build
  • How to get any step running without you, even if you've never automated anything
  • Free ways to build your operation, and when a paid tool is worth it
  • How to take your first payment
  • The one number to watch each week, and what to do with it

Pillar 3: A Way to Be Contacted

Three lessons on getting found and turning strangers into customers. This is the piece most people guess at, and the reason their content goes nowhere.

  • The five stages every customer moves through before they buy
  • What your customer is thinking at each stage, and how to talk to them there
  • Why cold traffic won't buy, and the small ask that works instead
  • How to design the step that moves someone from stranger to customer
  • How to find the view that gets you seen, and why the safe take gets ignored
  • Six ways to shape a post, and which one fits what you want to say
  • How to know what to post, every time, without staring at a blank screen


You also get the Foundations Build Sheet. It includes a section for every lesson across all three pillars.

  • Map your delivery, milestone by milestone, with a standard at every step
  • Map the operation, then answer how each step runs without you
  • The one number you watch each week
  • Your buyer at all five awareness levels, what they're feeling and thinking
  • The next easy yes at each level, so cold people move warmer
  • Your contrarian view, and the content loop that runs on a few hours a week

 

Plus

The Self-Employment Society™: The Agents

Where the action happens.

Pillar 1:

  • Find Your Skill: takes everything you know how to do and narrows it to the one skill to start with
  • Find Your Product: shapes that skill into a transformation statement you can sell
  • Build the Offer: wrap that product in a compelling offer
  • Write the Offer Doc: a place to piece together the components that convert in the right order, published and live at a link people can click and buy

Pillar 2:

  • Map the User Journey: every milestone from before state to after state
  • Design the Experience Of Transformation: a quality standard at each milestone, and what could go wrong at each one
  • Map the Operation: every step from paid to delivered, and what could run without you
  • Run the Operation: data-driven decision making made simple

Pillar 3:

  • Map the Awareness Journey: your buyer across all five stages, from unaware they even have a problem to ready to buy
  • Design the Easy Yeses: the funnel plan, one small yes at every gap that moves strangers to buyers
  • Sharpen Your Point of View: a compelling perspective that gets traction online
  • Plan the Content Engine: your first repeatable content system so you never look at a blank page or not know what to post


Plus

The Self-Employment Society™: Community

No masking required.

Share what you're building and get help and feedback from people working toward the same goal every step of the way. I wanted to make it super easy for every member to get involved in the conversation, so I designed each agent to even prepare your post for the community, and then link you straight to where to post it.

One click and you're surrounded by people who get it.

You'll see other people's work. Every step has its own thread. You can read other versions of the same deliverable, in different businesses. You'll learn as much from theirs as you do from your own.

You can ask when you get stuck. Get help with your specific question on a specific step, where people are working on the same thing.

And I'm in there. Reading what people post, answering questions, and giving guidance.

 

What happens after I join?

You'll land on a page with one button. It takes you straight to the Start Here post, which tells you exactly what to do first.

 

I'll see you inside.

- Heath