Skill to Offer: Find Your Skill and Turn It Into Something People Can Buy

Five lessons. One afternoon. You can have something people can buy before the day's out.

A course from Heath Close, Founder of The Self-Employment Society™.

If you want to make your day job optional, the first thing you need is something to sell.

This course helps you:

• Uncover a skill
• Turn that skill into a product
• Wrap that product in a compelling offer
• Create a simple 1-page offer doc you can point buyers to

Without the years most people lose staying in the same job figuring out what to sell.

Watch a lesson, then you do that step in your Skill to Offer Build Sheet. By the end you've got the first real piece of your way out. Not a plan for someday. The actual thing you sell, ready to put in front of someone.

And no, you don't need a website, an audience, or anyone's permission to start.

Here's What's Inside:

Lesson 1: Find Your Skill
You don't have to learn anything new. You already have the skill. The work here is finding it.

• The six places to look, including the one almost nobody thinks to check
• The three questions that turn a list of maybes into one decision
• How to tell a real need from a nice idea

Lesson 2: Turn It Into a Product
A skill isn't a product. This is where it becomes one.

• Why people really buy, and what that means for what you're selling
• What's actually changing hands in every purchase, from a T-shirt to a $20,000 coaching package
• The real reason a product works, and how to build yours around it

Lesson 3: Say It in One Sentence
The whole thing, short enough to say to someone at a barbecue.

• The sentence that answers "so what do you do?" in a way that could spark a sale
• The three places to look when you have no idea what to charge
• The five pieces your sentence needs, and the order they go in

Lesson 4: Make the Offer Compelling
A product gives you something to sell. An offer is what makes people want it.

• The five ingredients of a compelling offer
• The thing that makes a stranger comfortable saying yes when you've got no track record
• The two things that get someone off the fence and acting on your offer

Lesson 5: Create Your Offer Doc
Where you point people so they can buy.

• Why you don't need a website, and what to use instead
• What actually goes on the page
• The order that converts
• The one part that helps you get clear on how you actually deliver your product

The Skill to Offer Build Sheet
Every lesson has a section waiting for you. You find your skill, turn it into a product, write the offer, and build the offer doc. Every step gets done, so it's not just education. It's implementation.
 

Lifetime access. Buy once, come back to it whenever you want.